The Revenue Based Finance Coalition (RBFC) is pleased to announce that Heron, the leading underwriting automation platform for small business working capital, has joined the RBFC Board of Directors as a Technology Advisor. Jamie Parker, Co-Founder, will represent Heron on the Board.

“Small businesses deserve fast and fair access to capital, and the funders who provide that capital deserve tech that works. The RBFC is fighting for both. At Heron we help our clients process over 60,000 submissions a day. We have a clear picture of how underwriting works across the industry, and no agenda beyond helping customers get more capital to the right merchants. We can’t wait to put our expertise to work for the Board and its members.” 

– Jamie Parker, Co-Founder of of Heron

Heron runs the full path from application to offer: from the inbox where submissions already land, through bank statement and application scrubbing, background checks, cashflow analysis, and fraud detection to a decision delivered into the team’s CRM. With checks run up front, a soft offer goes out within minutes, and it sticks. For funders and brokers, that means better offers for the right merchants in less time.

“We’re excited to have Jamie Parker join the RBFC Board of Directors as a Technology Advisor,” said Mary Donohue, Executive Director of the RBFC. “He brings a unique perspective on the role technology can play in improving efficiency and access to capital for small businesses. We’re looking forward to having his expertise at the table.”

About Heron
Heron’s AI reads what an underwriter reads and hands back a decision-ready deal in minutes. 200+ funders, brokers, and fintechs run on it. Heron is on a mission to eliminate the underwriting tax on American small businesses and is backed by Insight Partners and Y Combinator.